Veni.
Vidi.
Wordi.
Tackled real-world client challenges with Publicis Groupe London in a fast-paced environment. Handled one brief a week with six different agencies across the network, developing strategic solutions.
Agencies include: Digitas, Publicis London, MSL, Saatchi & Saatchi, Saatchi & Saatchi Wellness and
Leo Burnett.
Publicis Groupe London Workshop
Applied Skills
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Adapting strategy to different brand tones and objectives
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Concepting for purpose-led and culture-first briefs
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Insight-led storytelling across mediums
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Quick turnaround creative thinking
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Working to real agency briefs under weekly deadlines mimicking real world
Hello. I am
Gurmeet.
I make sense of the world through the art of writing.
Want to see what I can do for you? Let's take a look.
From inception to ideation to strategy to execution, I headed the content department of a next-gen start-up in the entertainment industry.
My work included writing copy and content for social media, websites, email and all other internal and external necessities.
Kreativ Lab by KRI8
Applied Skills
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Adapting strategy to different brand tones and objectives
-
Concepting for purpose-led and culture-first briefs
-
Insight-led storytelling across mediums
-
Quick turnaround creative thinking
-
Working to real agency briefs under weekly deadlines mimicking real world
The UK wastes data. We turned that waste into wonder and awe with Giffgaff.
For D&AD New Blood, we reimagined it as currency,
buying summer joy, connection, and surreal surprises.
And suddenly, people were asking:
“Is this real, or am I on Giffgaff or something?”
D&AD New Blood Awards
Applied Skills
• Guerrilla marketing ideation for a real-world brand brief
• Turning strategic insights into playful, tangible experiences
• Writing surreal yet emotionally grounded campaign narratives
• Balancing social good with brand storytelling
• Combining creative ambition with practical rollout ideas
So as you can see.
I write.
A lot.
But I write more than just ads. I'm always finding different things to write to quench my curiosities of the world. Here's more work that I am especially proud of.
Word Tonic Gen Z Copywriting Community - Ambassador
As Ambassador, I regularly support other members by answering copywriting queries, reviewing portfolios, sharing valuable resources and providing feedback on their work.
Emirates Literature Foundation
Blog Writer
I've written blog posts for UAE's premier literature foundation.
Check them out here!
My Substack - Gurmeet of All Trades
This is where I write about all things that take my fancy and connect it to my career. A true endeavour of being a Renaissance Man.
The Formalities
Location and Contact
Resume
For the official paperwork, here you go
Currently...
Working on:
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A spec campaign proposal to globalize Rugby (including a side UX writing project)
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A LinkedIn Carousel project attempting to teach myself - and other Gen-Z - about the greatest copywriters in History
Learning:
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Arabic
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Calculus
Watching:
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The Bear
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Old reruns of F.R.I.E.N.D.S
Listening to:
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The Rest is History
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My Chemical Romance
Reading:
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David Copperfield
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The Athletic Magazine