Video Ads
Sisyphus and
his Unending Quest
Client: Acme Bricks
Product: Bricks for construction
Challenge: To promote Acme Bricks as both durable and easy to handle, using the myth of Sisyphus to illustrate the product’s strength and ease.
Insight: The myth of Sisyphus is about an endless, difficult task, but using Acme Bricks makes even the hardest tasks easier to manage.
Strategy: Show Sisyphus pushing a boulder made of bricks, symbolizing strength and durability while making construction easier.
Proposition: Durable, Easy, and Strong
Client: Bewley’s Tea
Product: Bewley’s Tea Range
Challenge: To showcase Bewley’s as a long-standing, beloved tea brand that has been a constant presence in Irish family life for generations.
Insight: Tea is more than just a drink; it’s a tradition that brings people together, helping families create and share stories across generations.
Strategy: Portray an Irish family’s connection to Bewley’s tea through different generations. Use the perspective of a family ancestor narrating the family’s daily routines and moments, all tied to Bewley’s tea, emphasizing the tea’s role in storytelling and togetherness.
Proposition: Bewley’s will always be there. Helping you tell your stories.
Land Rover
South Africa Rugby
Client: Land Rover
Product: Land Rover Vehicle Range
Challenge: To reinforce Land Rover’s image as a rugged, reliable vehicle capable of conquering any terrain while subtly integrating their sponsorship of South Africa Rugby.
Insight: Rugby embodies strength, resilience, and overcoming challenges—values that align perfectly with Land Rover’s brand identity.
Strategy: Use rugby as a metaphor for Land Rover’s capabilities, showing a rugby ball navigating tough terrains to symbolize Land Rover’s strength and endurance. The ad builds suspense through visuals and sound before revealing the Land Rover vehicle at the end.
Proposition: Land Rover. Built for Every Terrain
