INT. HOME – DAY
In the quiet of Corona-induced Hollywood, SANJA HAYS sits in her living room, sipping her drink. The entire world may have shut down, but for Sanja, it is still a day of work.
It is Friday, the agreed deadline day for her son, LUKA, and his artwork. She waits for Luka to submit his deadline artwork, and as she waits, she checks her inbox.
Marvel this, Marvel that, Marvel everywhere.
Finally, she comes across an e-mail, from THE KREATIV LAB. The name catches her fancy, and she clicks on the e-mail.
She finds an invitation with Subject: WELCOME TO THE KREATIV BOARD waiting for her.
She smiles.
She clicks: Open.
Excerpt from Sanja Hays
1 of 6 personalised invite scripts
Board Member Invitations
Probably my favourite thing we did at KRi8. These short scripts were written as personalised invitations for potential board members — each one tailored to the person, and delivered in the voice we spent months perfecting.
We didn’t just invite them to join the company — we cast them as characters in their own scene. It was fun, cinematic, and completely true to the brand tone.
Website
Wrote the website copy using the brand’s established voice, ensuring every page followed the same creative rhythm, from the homepage to the about section, FAQs, and submission form.
While each page had a distinct purpose, the website copy was designed to appeal to storytellers and artists throughout.
Social Media
Helped define the brand’s tone of voice, then brought it to life on social. Writing captions, creating memes, helping build a feed authentic to the company's creative ethos.
My Work on
Instagram
Kreativ Lab by KRi8
Headed the content of an exciting Next-Gen entertainment start-up. I helped build the brand's identity, tone of voice and message from the ground-up while writing exciting content for internal and external audiences.