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Client: MSC Cruises
Product: Luxury Cruise line
Challenge: To celebrate Formula One's partnership with MSC Cruises in a way that feels authentic to both brands, while highlighting the mutual focus on luxury, precision, and exceptional service.
Insight: Formula One is known for its meticulous attention to detail to serve the driver's best interests. In the same vain, travellers seek out experiences that offer them the same value.
Strategy: Position MSC Cruises’ staff as the guests’ own personal “pit crew,” dedicated to flawless, detail-oriented service, using the same precision and passion, reimagined for luxury at sea.
Proposition: Precision isn't just for the track.
MSC Cruises
American Association of
Christian Counselors
Client: American Association of Christian Counselors (AACC)
Product: Christian Counseling Service
Challenge: To inspire individuals struggling with forgiveness and emotional burdens to seek help and embrace the path of peace and reconciliation.
Insight: Many people feel conflicted when dealing with emotional pain or wrongdoings, often torn between the desire for vengeance and the Christian call to forgive.
Strategy: Highlight the spiritual and emotional relief that comes from choosing mercy over revenge, using symbolic imagery and scriptural references to resonate deeply with the audience.
Proposition: "One path is heavier. Let go of the burden."
Swatch
Client: Swatch
Product: Swatch Watches
Challenge: To promote Swatch's quirky and fun watches as a summer companion for unforgetable experiences - without having a watch in the ad.
Insight: For many, watches feel like they clash with carefree, quintessential summer experiences.
Strategy: Show how Swatch watches are co-conspirators in the fun, spontaneity, and style of summer, instead of merely being a timekeeper.
Proposition: You don't forget a summer like that.