Publicis Groupe London Workshop
A massive opportunity for which I was selected in London, UK from a rigorous selection process. For a six-week workshop, I was given one brief each week by a different sub-company from Publicis Groupe. Some of the results are below.
Submission Brief:
Reimagine an old ad with AI
Agency: Publicis Groupe UK Workshop
Brief:
Reimagine a classic ad using AI tools.
Insight:
The original Pan-Am ad’s tagline, “Europe is only a dream away”, had poetic potential, but its imagery was limiting. Rather than a standard airline promo, the tagline could evoke the feeling of dreaming even before the journey begins.
Solution:
Using AI (Midjourney), I generated a vintage-style image of a modern first-class airplane seat overlooking European landmarks, capturing the essence of wanderlust.
By blending retro aesthetics with contemporary luxury, I gave the tagline a fresh, metaphorical depth.
Workshop Brief:
Crocs x Gaming
Agency: Digitas
Brief:
Reinvent Crocs’ brand presence in the gaming world.
Insight:
Young gamers crave self-expression, in-game customization, and digital exclusivity. Unlike traditional sneaker brands, Crocs hadn't established itself in gaming culture. By embedding Crocs within popular gaming worlds, it could organically become a part of the gamer identity.
Solution:
Integrated Crocs into Pokémon Go, GTA, and NBA 2K, allowing players to unlock virtual Crocs, customize their designs, and even exchange digital rewards for real-life footwear.
The campaign blended digital immersion with real-world engagement, making Crocs a tangible part of both online and offline identities.
Workshop Brief:
Nightstop x Homelessness
Agency: Publicis London
Brief:
Create a campaign to match homeless individuals with compassionate hosts
Insight:
Empty Nest Syndrome and homelessness are two sides of the same coin—both stem from displacement and loneliness. By bridging these experiences, we could create a mutual solution rooted in empathy.
Solution:
A three-part framework—Compassion, Connection, Assimilation—to help hosts and homeless youth form bonds, build trust, and reintegrate into society. Through empathy training, events, and transitional support, the campaign turned emotional vacancies into safe, supportive homes.